This site is an independent publication I launched in June 2026. I decided to launch this site to document my personal experiences and lessons learned implementing, configuring and using Adobe Experience Platform and Applications to drive value during my career.

About Me

I am a results-oriented leader, who relentlessly pursues value-driven outcomes from the strategic and technical implementation of Cloud-Based Experience Platforms. My specific focus is on using real-time customer data platforms to enable and unlock experiences that drive incremental customer engagement for businesses. Orchestrating customers through journeys optimally and with intention, along with post-journey analytics are other passions of mine.

My expertise in Experience Platform Architecture and Applications, Working on Implementations, Digital Marketing Strategy, and Omni-Channel Marketing Orchestration, allow me to identify, demonstrate and evangelize technical best-practices that drive delivery excellence on the projects we work on within Merkle. My responsibilities include guiding Fortune 500 clients through the intricacies of getting value of their Adobe Experience Platform implementations.

With 25+ years of experience working within the Marketing Technology space, I strive to understand business objectives and align them with technical capabilities of the platforms, ensuring both technical and business stakeholders’ needs are considered as the north-star.

Technical Certifications in AEP, AJO and Adobe Campaign.

McKinsey Certified in Business Strategy and Problem Solving

YouTube Links

A few links to some informal sessions I've led on my team discussing a few topics