Five years in the stack. Practical guides, hard-won lessons, and clear thinking on Adobe Experience Platform, Real-Time CDP, Journey Optimizer, and Customer Journey Analytics.

Stop Resolving Identity in the Wrong Place

An AEP Architecture Framework for Getting That Decision Right By Stephen Tettey | Multi-Solutions Architect, Adobe Experience Platform and Adobe Journey Optimizer Part 3 of 3 in the Identity Graph Linking Rules series Parts 1 and 2 of this series covered how Identity Graph Linking Rules work, when to use

Identity Graph Linking Rules in a Multi-Brand Enterprise: A Real Implementation Story

By Stephen Tettey | Multi-Solutions Architect, Adobe Experience Platform and Adobe Journey Optimizer Part 2 of 3 in the Identity Graph Linking Rules series Part 1 of this series covered the mechanics of Identity Graph Linking Rules and a framework for deciding when to use them. If you have not

Identity Graph Linking Rules: What They Are, How They Work, and When to Use Them

By Stephen Tettey | Sr. Director - AEP Architecture, Adobe Experience Platform and Adobe Journey Optimizer Part 1 of 3 in the Identity Graph Linking Rules series If you have spent any meaningful time inside Adobe Experience Platform, you have likely encountered a moment where two customers who should be completely separate

Five Decisions That Determine Whether Your Adobe Experience Platform Implementation Scales or Plateaus

By Stephen Tettey | stephentettey.com There is a version of Adobe Experience Platform that lives in demo environments and sales decks. The data flows cleanly. The identity graph resolves without friction. Audiences qualify in real time. Journeys fire on cue. Then there is the version that lives in production. After

More Blogs Coming soon

This is a brand new site by Stephen Tettey that's just getting started. Things will be up and running here shortly, but you can subscribe in the meantime if you'd like to stay up to date and receive emails when new content is published!